Learning Center

These free video lessons will give you the step-by-step guidance you need to make your small business successful online. 
 
  

Follow along as you learn:

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1

Why your business needs a website

Now more than ever, consumers are looking online for goods and services. Discover how creating a website for your business can attract new customers and encourage revenue growth.

2

Create your website and make it look good

The look and feel of your website affects the choices made by potential customers. Learn how to use website copy and photographs to ensure your business stands out.

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3

How your website is found on Google

There are billions of web searches in the U.S. each month. Discover how your website can be found by customers looking for the types of products and services your business offers.

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4

Connect with local customers online

One out of every five searches on Google is local, which means the searcher typed “city or town + something they want.” Learn how to connect with these valuable customers.

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5

Build a community of loyal fans

Happy customers are the backbone of any business. Discover how to turn these loyal fans into a vocal online community.

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6

Serve on-the-go customers via mobile phones

Customers are always on the go, which means they frequently search for products and services from their mobile phones. Learn how to connect with searchers while they are out-and-about.

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7

Understand what works through measurement

Web analytics help you understand how people find and use your website. Learn how Google Analytics can help you improve your site and increase sales.

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Done with these lessons? Continue your journey by visiting: