Take a walk down America's Longest Main Street
Businesses all across the country are growing on the web. Get to know a few.
The Social Class
The Social Class attracts 100% of registrants through its website.
For Georgia-native Catherine Sanders, southern charm has always been a big part of her life. Growing up in the South, Catherine attended etiquette classes as a child to learn manners and to build character. When she became a mom, she wanted to find a similar class for her little ones, but there were no longer any available in the area. In January of 2012, she decided to take “manners” into her own hands and start a business of her own. The Social Class takes a fresh and modern approach to teaching lessons on character, confidence, manners and dance.
With a full business plan and logo completed, she wanted to start a website to spread the word about her new company and increase registrations, but many of the options were too expensive for her budding business. When a friend told her about getting a free website with Google’s Georgia Get Your Business Online program, Catherine decided to try it out. “I didn’t want to invest a significant amount of money in a website before my business was profitable,” says Catherine. “When I found out that I could launch a website for free I jumped on it. It requires zero financial risk.”
Catherine started her website, www.thesocialclass.net, through the online program. She received 682 visits to her site within the first week. And since her website launched in April, she has received 130 applications. “A website has been crucial to my business,” says Catherine. “Since people are registering in advance it’s absolutely essential that clients trust me and my business. My website has given me credibility and people believe in what I do. I’m thrilled to see this kind of response!”
Send Them Chicago
Send Them Chicago experiences an 80% increase in new customers since getting online.
When longtime Chicago lover and resident, Melodie Bishop, heard about Google’s Illinois Get Your Business Online event, she jumped at the opportunity to turn her hobby into a full-time business. After eighteen years of creating Chicago-themed gift baskets for friends and family, Melodie launched Send Them Chicago, www.sendthemchicago.com, as a full-time venture in the summer of 2012.
The website was easy to set up and has really helped me turn Send Them Chicago into a thriving business.
Melodie has lived in Chicago for nearly two decades and has always been an ardent fan of the city’s food, sites, and people. She collects items from local artisans and food producers and creates gift baskets featuring Chicago’s finest. From “My Kind of Romance” baskets with chocolate, wine and suggested romantic strolls, to the “Hometown Favorites” basket with iconic Chicago sports team memorabilia, the baskets can be custom ordered for special visitors or shipped to someone missing the city.
Since launching her website, Melodie has seen a 90% increase in inquiries and converted 80% of those inquiries into new customers. “The website was easy to set up and has really helped me turn Send Them Chicago into a thriving business,” says Melodie.
With the site up and running, Melodie has plans to expand its capabilities to include online ordering. Eventually, she would like to open a brick-and-mortar store and continue to share her love for the city of Chicago with visitors, locals and anyone with a hankering for something only the Windy City can provide.
Sugar Plums Photobooth
Sugar Plums Photobooth experiences 50% growth since getting online.
With five children and a hectic schedule, Davina Garza and Jacqueline Arroyo wanted to start their own business so that they could have control over their work hours. The duo noticed a surge of interest for photobooths at events and clubs, and decided to take advantage of the growing trend. In May 2012, they launched Sugar Plums Photobooth.
Our website has had a tremendous impact on our bottom line. We’ve been able to expand our reach to markets around the country.
With photobooths large enough to fit fifteen people at once, Sugar Plums is much different from other companies in the market. Davina and Jacqueline wanted to launch a website to promote this unique part of their business, but they didn’t have the resources to hire a web designer. While searching the web, Davina came across an advertisement for Google’s California Get Your Business Online program. Not wasting any time, she built an Intuit, now Homestead, website, www.sugarplumsphotobooth.com.
Since getting online, Davina and Jacqueline have increased their bookings and grown their business by 50%. “Our website has had a tremendous impact on our bottom line,” says Davina. “We’ve been able to expand our reach to markets around the country.” Davina and Jacqueline had such success with their new website that they have recommended the Google program to their family and friends. “Thanks to our website, our success is picture perfect.”
The Salty Lobster
The Salty Lobster shares the art and unique charm of Maine with the world after getting online.
When Colin Lindley and his wife traveled through Europe, they were delighted to discover local gems at art stores in the countries they visited. Back home in Freeport, Maine, Lindley decided that his home state had its own gems to offer. So he left his corporate job and opened The Salty Lobster, specializing in selling local arts and crafts produced by Maine artists.
Having the site is really helping us grow our business.
Colin wanted to offer something unique to Maine for locals and tourists visiting the store, but he also wanted to be able to share his finds more broadly. After opening the store in a short thirty days in July 2012, Colin attended Google’s Maine Get Your Business Online event that offered a free website, and he quickly decided to set up The Salty Lobster’s website, www.thesaltylobster.com. “There was a strong case for us to launch a website so locals could find us and people not in Freeport could still get their hands on our selection of local arts and crafts,” says Colin. “The interface is much easier to update and maintain than anything I’ve used in the past, and having the site is really helping us grow our business.”
In addition to bringing in new customers and delivering art to existing customers outside the immediate area, the website has also helped The Salty Lobster increase its inventory. Since launching the site, six local artists have reached out to Colin about selling their work in the store, which is precisely how the owners want to organically grow the selection of art available to customers.
Colin now sees visitors from all over the world both online and in the store. With the website, those visitors can keep coming back even if they aren’t returning to Freeport anytime soon. Colin adds, “My dream to own my own business is possible because of the local artists who are using their talent to create unique art from our beautiful state. Being able to share that art with our community and the world is a joy for The Salty Lobster.”
Down South Cornhole Shop
Down South Cornhole Shop increases its clientele by 50% after getting online.
For many people, cornhole is a fun pastime. For Jesse Watson, the game is how he makes his living. In June 2011 Jesse built a cornhole board for his sister’s wedding. Friends and family raved about the game and his new-found talent, and he was inspired to start a business building cornhole boards for others. Just two months later he launched Down South Cornhole Shop, where he sells custom cornhole boards and accessories.
For the first few months, Jesse found it difficult to promote his new business venture. “I would set up a few of my boards at local events, but my audience was limited,” he says. “Plus, I had no way of showing off my work without lugging these heavy boards around town.” Jesse soon decided to get online, but was unsure of where to begin. Upon his sister’s recommendation, he attended Google’s North Carolina Get Your Business Online event in Charlotte. He learned how to set up an Intuit, now Homestead, website of his own and better market his new business.
Being online puts you in front of a limitless audience. Now I can show off my work without having to run around town -- it has opened up a lot of possibilities.
Just days after the event, Jesse launched his website, www.downsouthcornholeshop.com. “It was surprisingly easy,” says Jesse. “I just followed the steps and had a fully functioning website within a few hours.” Jesse now showcases all of his work in a photo gallery online. He also created a contact form where interested parties can contact him directly.
Since the site went live in March of 2012, Jesse has increased his clientele by 50%. He says it has not only helped build his credibility, but made it easier for people to get in touch with him. He adds, “Being online puts you in front of a limitless audience. Now I can show off my work without having to run around town -- it has opened up a lot of possibilities.”
Christine Fitzpatrick Hair & Makeup
Christine Fitzpatrick Hair & Makeup attracts 50% more clients after getting online.
Young entrepreneur Christine Fitzpatrick has not only transformed faces around the country, she’s also transformed her business. The 25-year-old hair and makeup artist has been making over Michiganders since 2005. After years of cutting and coloring hair in a salon, Christine was ready to branch out and start her own beauty business. She started doing hair and makeup for photoshoots and weddings through word of mouth, but was looking for a way to reach a wider audience.
She decided to get online to attract more customers. After researching websites, she discovered Google’s Michigan Get Your Business Online program that was offering a free website through Intuit Websites, now Homestead. Within a matter of days Christine launched her first website, www.christinefitzpatrick.com. “I’m not great with computers, but this made me feel like a pro,” says Christine. “It is very user-friendly and overall it was a wonderful experience.”
By getting online I was able to follow my dream and pursue a career that I truly love.
After launching the website in November 2011, Christine has increased her clientele by 50% and has secured more high-profile jobs through her website. “I am now the makeup artist for the host of TLC’s Randy to the Rescue,” says Christine. “When I applied, I included a link to my website, so they could see all my work. If I hadn’t provided a website, there’s no way I could’ve gotten that job.” Christine has also attracted clients from all over the country.
Christine now has the freedom to work part-time at the salon and devote the majority of her time to her growing business. She says, “By getting online I was able to follow my dream and pursue a career that I truly love.”
Cabinets Kwik increases business by nearly 75% after getting online.
Joe Materek has been in the contracting business for over 30 years. In 2009, he decided to change gears and focus strictly on kitchens and cabinets. He launched Cabinets Kwik with the goal of providing affordable, high-quality kitchen cabinets quickly and efficiently.
Just after starting his business, Joe was eager to launch a website. However, it was expensive to hire a web designer and since Cabinets Kwik was just getting off the ground, he wasn’t able to afford it. Joe heard about Google’s Connecticut Get Your Business Online workshop through a friend and decided to attend. Just a few days later he launched his website,www.cabinetskwik.net. “Although I don’t have a lot of technical experience, building the website was pretty simple,” says Joe. “With guidance from Google, I was able to get the job done in no time.”
Building a website is a must for any business to stay competitive.
Since getting online, Joe has seen a huge increase in business -- nearly seventy-five percent growth. “Attending the workshop was one of the best things I ever did for my business,” says Joe. “Building a website is a must for any business to stay competitive.”
Green Mountain Bee Farm
Green Mountain Bee Farm reaches customers in 25 states and increases sales by 500% after getting online.
Nestled in the foothills of Vermont's northern Champlain Valley, Green Mountain Bee Farm is a family-owned and operated business that's creating a buzz. Mike Willard, a landscape architect by profession, took up beekeeping a few years ago with his wife, Nicole. What began as a hobby ultimately evolved into a home-based business. In 2009, Mike and Nicole started Green Mountain Bee Farm, www.greenmountainbeefarm.com, which now sells locally raised Vermont Queens (bees), award-winning wildflower honey, and beeswax-based lotion bars and lip balm.
Since we launched our site in August 2011, people across 25 states have visited our site, and we’re getting orders from all over the country.
A few years after launching the business, Mike and Nicole felt that they had a strong enough local presence to start examining the market opportunities beyond Vermont. Until then, the Vermont Beekeeper’s Association had been the couple’s primary marketing channel. If they were going to tap a broader customer base, they realized they would need a website. Mike heard about Google’s Vermont Get Your Business Online event, where he learned how to design Green Mountain’s website.
After publishing their website, the company’s exposure increased tremendously. “Since we launched our site in August 2011, people across 25 states have visited our site, and we’re getting orders from all over the country.” And business couldn’t be better. Their lotion bars and lip balm are selling at two campus stores at the local university. “Our website gives us more credibility and has helped us get the attention of commercial retailers like the University of Vermont," says Mike. "It's an essential tool for us."
Today, Green Mountain Bee Farm has increased its sales by 500%. There has been such an overwhelming demand for their honey products after getting online, Mike and Nicole plan to increase production by around 200% in 2013. The couple now has plans to make beekeeping their full-time business.
Mobile Mechanic Service
Mobile Mechanic Service attracts customers from all over the world through its website.
After fourteen years of working at an auto repair shop, Dennis DeRocher decided to mobilize a business of his own. Literally. In 1989, Dennis started Mobile Mechanic Service with his son, David. They travel to directly to their clients for auto inspections, restarts, and motorhome repair. “I always wondered why mechanics in the area never came to customers, so I thought it’d be a great business to have.”
It’s amazing that through my website they were able to find a little guy like me.
In recent years their traditional marketing methods were becoming less relevant for acquiring new business, so they realized they needed to get online. After hearing about Google’s Washington Get Your Business Online event on the news, Dennis and David made the hour-long drive to Seattle to learn how to set up an Intuit, now Homestead, website for free. “I had looked into building a website for our business, but found that it would cost a lot of money. So when I heard that I could build a free website at the Google event, I jumped at the offer,” says Dennis.
Since launching the website, www.mobilemechanicserv.com, Mobile Mechanic Service has increased its business by 10%. They’ve even attracted customers from across the state, and the globe. A client from Seattle found the business online and enlisted Dennis and his son to service thirty-three trucks. They got a job from someone in Australia looking for a mechanic to inspect a motorhome in the U.S. And a customer in Canada requested their services inspecting several trucks in the Washington area. Dennis says, “It’s amazing that through my website they were able to find a little guy like me.”
Gordon Fitness reaches new clients and grows on the web.
Scott Gordon knows how important it is to be found. As a personal trainer and sole proprietor, he has to be sure that he is there for his clients in an efficient way. He thought a website would be a good solution. He couldn’t afford something expensive and the options he found didn’t allow him to update his site easily. Therefore, he wasn’t able to communicate with his clients quickly. So he set out create a new site that would fit within his budget and allow him to control the content.
Without a web presence, I wouldn’t be open.
His search led him to Google’s Get Your Business Online program. He was delighted to see that there were highly customizable templates that allowed him to easily create a website with the look and feel that he desired. Now his clients can check out the services he offers, schedule appointments, and even watch exercise videos in between sessions.
Since launching his site, www.gordonfitness.com, almost a year ago, nearly all of his new clients have come from the web. “Without a web presence, I wouldn’t be open.” And now that business is growing, Scott has plans to add employees and expand his business into reselling exercise equipment.
Garment Exchange sees a 250% increase in sales after creating a website in one afternoon.
When a single mother from Texas realized that her fashion-conscious middle-schoolers were putting a dent in her budget, she saw dollar signs — but in a good way. Recognizing an opportunity, she started Garment Exchange, a resale store focused on trendy and current clothing for men and women.
I could not believe how easy it was.
Marilyn Caskey knew she needed a website for her store, but thought it would be too expensive. Then one day, she heard about Google’s Texas Get Your Business Online event down the street. She walked in, took the packet home and created her website, www.garmentexchangetx.com, in fifteen minutes. “I could not believe how easy it was,” Marilyn says.
The next Saturday she experienced a sales increase of 250% from the Saturday before. She asked people how they found her. Their reply? The Internet.
The website provided other advantages besides pure exposure — it allowed people to learn about her business without having to make a phone call. Everything they needed to know, from hours of operation to how a consignment works, was all online. Marilyn’s only regret is that she didn’t know about GYBO sooner: “I wish I would have known about this at the very beginning because this was all free and I could really just do it all on my own.”
Since starting her website, Marilyn has noticed a 40% increase in sales, allowing her to hire another employee and freeing up time to focus on further growth. “Now I can spend more of my time marketing my business.”
Holmes Computers expands customer base with help from a new website.
Choosing a career in Information Technology was a natural fit for Justin Holmes. It not only combined his interest in computers, but also his fascination with problem solving. A prep cook turned IT technician, Justin returned to school at the age of twenty-six to earn his degree and certification in computers and networking. After spending a few years working in a corporate environment, Justin decided to start his own computer repair and Internet consultation service in May 2011, Holmes Computers.
People trust me with their computers, because my site is organized and straightforward. The website has truly helped get my business off the ground.
While searching for tutorials on website development, Justin came across Google’s Utah Get Your Business Online program, and decided to build a website for his business, www.holmescomputers.net. “Some of my clientele carried over from my previous job, but I really wanted a way to get my name out there,” says Justin. “Getting online made the most sense for me to broaden my existing customer base.” Though Justin has an IT background, he doesn’t consider himself technically savvy with website development. “The site was really easy to get up and running,” says Justin. “I’m very pleased with how easy it is to update content.”
Since launching the site, Justin has received fifteen to twenty unique visits per day and as many as sixty to eighty page views per day, several of which have translated into new customer prospects. Justin has found that the website provides a greater degree of credibility. Visitors often provide positive feedback, and they especially like that the site is easy to navigate. “People trust me with their computers, because my site is organized and straightforward,” says Justin. “The website has truly helped get my business off the ground.”
Kansas City Women in Film and Television
Kansas City Women in Film and Television triples event attendance after getting online.
Kansas City Women in Film and Television is an organization that unites women with a common goal: to work in film, television or new media. The founders felt it was important to offer a website where women could go to be contacted to be hired on a job or brought on to a film set.
Our membership has tripled since we started the website.
When a member brought Google’s Kansas City Get Your Business Online opportunity to their attention, the founders were delighted to learn that it fit right within their budget: free. Even though they are not the most computer savvy group, they found it extremely easy to use and soon launched www.kcwift.com. Their efforts have made a difference. According to the organization’s president, Michelle Davidson, “Our membership has tripled since we started the website. One of the primary reasons is that people can pay online.”
They’ve also found other Google tools that have proved valuable in expanding their business, like Google+. It complements their website by helping get the word out about events.
“We used to have around 10 or 11 people at a meeting, now we have about 50 people.”
They may be a long way from Hollywood in Kansas City, but these women have a story to tell. And their website helps them do it.
Mail & Copy Plus
Mail & Copy Plus sees business soar with new online presence.
As longtime colleagues and friends, Jennifer Hopkins and Carlos Ceballos were intrigued by the challenge of starting a business on their own. In 2011 they found the perfect opportunity: Mail & Copy Plus, a 14-year-old business in Overland Park, Kansas, was looking for a new owner. Jennifer and Carlos jumped at the chance to help reinvigorate this established company. One of their first priorities? Getting Mail & Copy Plus online.
I knew from the beginning that in order to get the word out and be successful, we needed to be online, fast. As new business owners, cost was also a major factor, so having the ability to get up and running for free was incredibly important.
While investigating website options Jennifer found the perfect solution for their business: Google’s Kansas Get Your Business Online program that offered businesses a free website. They published their site, www.mailandcopyplus.com in October 2011. “I knew from the beginning that in order to get the word out and be successful, we needed to be online, fast,” says Jennifer. “As new business owners, cost was also a major factor, so having the ability to get up and running for free was incredibly important.”
Jennifer and Carlos have experienced steady business growth with a 30% increase in revenue since they took over the business. The owners estimate that 15% of their new customers come to the store because of the website. Jennifer adds, “We have been extremely happy with the growth of the business and look forward to continuing to enhance our site, add functionality, and attract new customers for Mail & Copy Plus -- all while bringing existing customers back to the store again and again!”
Jerry's Carpet Service
Jerry’s Carpet Service expands business with help from its website.
Jerry Walker knows a lot about floors. His grandfather was in the floor cleaning, waxing and buffing business for over 56 years. After graduating from college in 1986, Jerry moved to Cropwell, Alabama where he continued the family business, Jerry’s Carpet Service. Today, the company not only focuses on commercial and residential floor cleaning and maintenance, but also provides carpet and furniture cleaning services.
With my new website, I will sweep competition under the rug.
Living in a small town, Jerry found most of his business came through repeat customers and referrals. However, with growing competition in the area, he wanted to raise his company’s profile in the community. He had launched a website years ago, but had trouble maintaining the clunky interface and knew the best thing to do would be to build a new site. When Jerry heard about Google’s Alabama Get Your Business Online program that provides a free website, he jumped at the opportunity and built his website that evening.
In just two hours Jerry launched a new company website, www.jerryscarpetservice.com. “The template was incredibly easy to use,” says Jerry. “It provided guidelines to show what information I should include on the site, which I found to be extremely helpful.” Now, potential new customers are able to browse customer testimonials, service offerings, and pricing online.
In just a few months, Jerry’s call volume increased significantly. Through the website he has acquired new customers and is now adding three new employees and three new service vans to accommodate this demand. With such quick success, Jerry decided to use the new website as the primary marketing channel for his business. “With my new website, I will sweep competition under the rug.”
Mountain Pet Rescue
Mountain Pet Rescue doubles its adoption rate after launching new site.
Pets have the ability to touch our hearts and sometimes change our lives. For Sybil Miller, that pet was Boris, a Bernese mountain dog who was sweltering in Florida’s hot sun until Sybil rescued him. Sybil had been looking to adopt a Bernese in her home state of Colorado, but because the dogs are so popular there, they are difficult to find. Finding Boris in Florida opened Sybil’s eyes to the large number of mountain dogs outside of the region who need homes and could thrive back in Colorado’s mountain communities. Soon Mountain Pet Rescue was born.
Now anyone can quickly get their questions answered just by visiting our site, and they can start the adoption process right online. That means I can spend my time helping more dogs, and it’s shown. We are rescuing more animals than ever.
Mountain Pet Rescue is a foster-based rescue in Grand County, Colorado that rescues active, energetic mountain dogs by working with overcrowded shelters around the country. The rescue quickly gained attention from shelters and adopters alike, and Sybil needed to find an easier way to manage a growing influx of inquiries. In an average month, Sybil was managing hundreds of inquiries. “I was spending most of my day responding to the same questions over and over, rather than focusing on rescuing animals,” says Sybil. “I knew that needed to change, and I thought a website could help.”
After learning about Google’s Colorado Get Your Business Online program, Sybil decided to create a website. In May of 2012, she launched www.mountainpetrescue.org. The site not only provides basic information about the organization and its adoption process, but it also offers an online adoption application and an online submission process, making adoptions far more efficient.
Since launching the site, Mountain Pet Rescue has doubled its adoption rate and expanded its business to the Denver metropolitan area. Sybil says, “Now anyone can quickly get their questions answered just by visiting our site, and they can start the adoption process right online. That means I can spend my time helping more dogs, and it’s shown. We are rescuing more animals than ever.” Sybil’s colleague and the Vice President of the organization, Stephanie Chastagner, adds, “We've grown so much faster than we anticipated. We would’ve never dreamed we’d end up where we’re at today, but here we are. It’s an amazing feeling.”
Balloonville LLC experiences a 25% increase in business by getting online.
Tammy Flake knows how to create a memorable setting for an event -- with balloons. Tammy has been around the balloon-decorating business her entire life. Her mother, Amy Bernard, ran a balloon business out of their home while she was growing up. After serving her country in the military, Tammy decided to go back to her early roots and start her own balloon-decorating business. In March 2011 she founded Balloonville LLC in her hometown of Clarksville, Tennessee.
I’m able to display some of my designs on my website, so potential customers can see what I have to offer. And the website makes it very easy for people to get in touch with me.
At first, Tammy’s business largely depended on word-of-mouth advertising. However, when she received an email about Google’s Tennessee Get Your Business Online event that offered a free website, she decided to attend and learn more about the power of the web for her young business. While she doesn’t consider herself to be very tech-savvy, Tammy found the workshop to be very helpful, and she was able to build her website quickly and easily.
Since launching her website, www.balloonvilletn.com, Tammy has seen a 25% increase in business. “I’m able to display some of my designs on my website, so potential customers can see what I have to offer,” says Tammy. “And the website makes it very easy for people to get in touch with me.”
Carolima’s catering company increases its customer base by more than 100% through its website.
After years of cooking for friends and family, Charleston-based foodie Sameka Jenkins had the essential ingredients for cooking up a catering business of her own. In 2011, Sameka decided to leave her corporate job and pursue her dream of owning her own culinary company. By November 2011, Sameka had launched Carolima’s, a full service catering company that specializes in Southern Cuisine.
At first Carolima’s customer base consisted of friends and family that knew and loved Sameka’s cooking. “It was difficult to get the word out beyond my immediate social circle,” says Sameka. “I’m only one person, so my audience was the people that were close to me, literally. I had no way of reaching people outside of Charleston.”
A website does the work for you -- it lets people get to know you and see your talents without having to physically be there. It’s an essential tool to have and it’s pretty amazing when it’s offered for free.
Shortly after starting the company, Sameka heard about Google’s Get Your Business Online event from her sister in North Carolina who was planning to attend the event in her area. “My sister has her own business and is very savvy about being online,” says Sameka. “Once I got her stamp of approval, I knew I had to attend the seminar in my area.”
After the event in February, Sameka launched her website, www.carolimas.com. “The process was easy and it was exactly what my business needed,” says Sameka. Just months after launching the website Carolima’s customer base has more than doubled.
Sameka adds, “a website does the work for you -- it lets people get to know you and see your talents without having to physically be there. It’s an essential tool to have and it’s pretty amazing when it’s offered for free.”
Lolihanna Training Company
Web nets Lolihanna nearly a quarter of their monthly new business.
Alaska’s Andrea Schulze knows a thing or two about seizing the day. Early in life she encountered a multitude of personal obstacles, including the loss of a close family member and a battle with cancer. She persevered and maintained a positive outlook, always wanting to start a business of her own that would inspire women to feel good about themselves. So in 2012 Andrea teamed up with friend, Alicia Busick, to launch Lolihanna Training Company, a business which offers personal training, nutrition, and life coaching counseling for women.
Alicia grew up helping her parents with their small businesses and she understood the importance of marketing and promoting Lolihanna Training Company, especially online. However, when she and Andrea first opened their doors they didn’t have the financial resources to hire a web developer who could create a site for them. Alicia heard about Google’s Alaska Get Your Business Online program and thought it was exactly what they needed.
Getting online has been a great way for us to show women in the area who we are and how we can help them.
In a matter of days, Andrea and Alicia had built www.lolihanna.com for their business. “Building the website was surprisingly easy,” says Alicia. “The template was straightforward and very user-friendly. I think a 12-year-old could do it!” The duo also launched a mobile site, which they found to be just as simple.
Two weeks after the site went live, Lolihanna Training Company already had one new client and over a dozen leads who found them online. That transferred into nearly a quarter of their monthly new business. “Getting online has been a great way for us to show women in the area who we are and how we can help them,” says Alicia. “We look forward to continuing to grow our business, and we have plans to add additional information to our website including video testimonials, blogs and much more.”
Eric Murphy Photography
Eric Murphy Photography increases business by 100% after getting online.
Photography just clicked for Eric Murphy. While in high school, Eric developed a passion for taking pictures. Once he graduated he did some freelance portrait work, but didn’t have the financial security to start his own business. Years later, after getting married and having two kids, he finally had the support and security he needed to pursue his dream. In August 2011, with the help of his wife and children, he started Eric Murphy Photography, specializing in family portraits.
It was exciting to see people visiting my website so quickly after launch, every day there are new potential customers finding me online.
At first, business was slow. In the summer of 2012 Eric decided to build a website to help promote his business and increase clientele. He heard about Google’s New Hampshire Get Your Business Online program through an online advertisement and thought it was the perfect solution. He launched www.ericmurphyphotography.com to showcase his work and almost immediately saw an increase in business. “It was exciting to see people visiting my website so quickly after launch,” says Eric. “Every day there are new potential customers finding me online.”
Since launching the website, sales have increased by 100% and he is attracting customers outside Manchester as well. “People from around the country visit my site -- from Connecticut and Rhode Island to London!” says Eric.“ Just recently I got a client in Concord that is over 25 miles away. That wouldn’t have happened without my website.”
Eric Murphy Photography continues to grow, and Eric predicts that business will double again in 2013. He says, “Launching a free website gave us the ability to compete with bigger companies, which wouldn’t normally have been possible. I couldn’t be happier that my family and I can do what we love.”
Kemet Color Salon
Kemet Color Salon expands business with help from a new website.
For Allan Van Johnson, hair color isn’t just about looking good and feeling good. It’s also about using the right products. The father of three has been a natural hair stylist in Baltimore since 2000 where he only uses products that are environmentally friendly.
I’m already impressed with the results I’ve seen and look forward to growing my list of clients through my website.
For years Allan paid to have his name included on a style industry website, but he was eager to promote his new hair color services with a personal site that provided more information. When he saw information from Maryland’s Governor Martin O’Malley promoting Google’s Maryland Get Your Business Online program, Allan realized he was among the 53% of small businesses in Maryland that didn’t have a website. He found that number to be alarming and decided to do something about it. He jumped at the offer to attend the Google event and set up a free Intuit, now Homestead, website.
Just days later, Allan built his website, www.allanvanjohnsoncolorist.com. He found the process to be incredibly easy, and for a small business that’s watching every dollar, getting a website for free was a huge benefit. Just two months after launching his website Allan had added ten new clients who found him online. “I think it’s great that Google and Homestead are helping small businesses get themselves online for free,” says Allan. “I’m already impressed with the results I’ve seen and look forward to growing my list of clients through my website.”
Great Support Techs
Great Support Techs find new customers online.
Scott Toughill has always had a knack for computers. When he lost his job in June 2012, he decided to look at it as an opportunity and started a business of his own, Great Support Techs. Today, Scott travels to his customers’ homes for computer support and he handles everything from virus removal and software installations to computer setups and wireless networking.
Building the website was really easy. I had it up and running in just over an hour.
Scott knew the importance of getting online not only to market Great Support Techs but also to provide an easy way for customers to get in touch with him and schedule appointments. He was planning to build a website on his own, but when he read about Google’s Arizona Get Your Business Online event in the Phoenix Business Journal, he thought the program might be an easier path. Scott attended the workshop and found building the website for his business, www.greatsupporttechs.com, to be very simple. “Building the website was really easy,” says Scott. “I had it up and running in just over an hour.”
In just four months, Scott has received nine new customers who have contacted him through the site. He also started a Google+ page for his business. “Attending the Google workshop was one of the best things I’ve done for my business,” says Scott. “I’m looking forward to continuing to grow my site and my business.”
The Village Vet
The Village Vet gains credibility and new clients through its website.
In 2008, Dr. Michelle Burgmeier graduated from veterinary school and started her dream of working with animals professionally. After working in various clinics, Dr. Burgmeier decided to start a clinic of her own. So she opened The Village Vet, which offers traditional veterinary and chiropractic services for most animals, including horses, cows, dogs and cats.
When Dr. Burgmeier rented an office space and established her clinic, she started researching other ways to expand her business and further establish credibility. She came across Google’s Iowa Get Your Business Online event and attended to learn more ways to help her business. Just three weeks later, she launched a website for her company, www.iowavillagevet.com. “It was so simple,” says Dr. Burgmeier. “I’m not a tech-savvy person, but I was able to figure it out.”
It was so simple. I’m not a tech-savvy person, but I was able to figure it out.
After the launch of her website in October 2011, she noticed online traffic coming from cities outside of Birmingham. “In the medical profession, it’s important to be online so clients can check your credentials before visiting your offices. It helped me build credibility in my town and even reach new markets in other parts of Iowa.”
The Village Vet has continued to grow with the addition of the website. “Since launching the site, I’ve added a part-time groomer,” says Dr. Burgmeier. Now she is planning to add an online pharmacy and an emergency resource page. Dr. Burgmeier’s website is helping her help more animals.
Life Ahead Coaching LLC
Life Ahead Coaching LLC now attracts 50-75% of new clients online.
With over twenty years of experience living and working with the challenges of attention deficit hyperactivity disorder (ADHD), Robin Nordmeyer was inspired to help others. Today, Robin is the owner of Life Ahead Coaching LLC and a certified life coach who aims to help parents, teens, and young adults manage their ADHD through personalized treatment plans.
When Robin started her business in 2011, she wanted to make sure she was promoting her business well. Robin heard about Google’s Minnesota Get Your Business Online workshop and decided to attend. Later that week, Robin launched a website for her business, www.livingwellwithadhd.com. “The workshop was very helpful,” says Robin. “I found the website user-friendly and easy to update and maintain.”
Having an online presence is crucial to my business since so many of my clients are out of state and wouldn’t be able to find me otherwise.
Since getting online Robin has seen a significant increase in business. In fact, fifty to seventy-five percent of her clients come from her new website. “Having an online presence is crucial to my business since so many of my clients are out of state and wouldn’t be able to find me otherwise,” says Robin.
Robin also uses AdWords to maximize website exposure and Google+ circles to manage her coaching groups. “The website has been an essential tool for growing my business, which in turn, will help me better the lives of others.”
Village Hair and Spa
Village Hair and Spa averages 40 new clients each month since getting online.
Stephanie Mortimore has worked at Village Hair and Spa in Sioux Falls for more than fourteen years. She loved her job so much that in 2012 she decided to purchase the salon. Today, Village Hair and Spa is a full-service salon offering hair, skin and nail care. They also offer specialty services, such as hair and eyelash extensions.
When Stephanie took over the spa, she understood the importance of getting online to continue to grow her clientele. She heard about Google’s South Dakota Get Your Business Online workshop on the evening news and decided to attend with her colleague, Heidi. That same day, the duo launched the spa’s first website, www.villagehairandspa.com. “I’m not very tech-savvy, so I was surprised by how easy it was to create the website,” says Stephanie.
I’m not very tech-savvy, so I was surprised by how easy it was to create the website.
Since launching the website, Village Hair and Spa is averaging about 40 new clients each month. She includes the spa’s website address in all her print advertising, and she links to the site from the salon’s social media pages. “We couldn’t have grown this quickly without the website,” says Stephanie. “It’s been the best marketing tool we’ve ever used.”
Wanner’s Weddings received 50% more customer inquiries after getting online.
When Christine Wanner recently purchased a gazebo for her backyard, it wasn’t just for enjoying warm summer evenings. Her gazebo is used as a special place for couples to hold their weddings or renew their vows in Roundup, Montana. Christine’s business, Wanner’s Weddings, provides everything a couple might need for their special day: a beautiful location, a ceremony officiant, flowers and even the wedding dress!
Christine started Wanner’s Weddings in May of 2012 after years of being a teacher. “One of my students asked me to marry them and it all started from there,” says Christine. At first Christine promoted her business through social networks and by word of mouth, but she knew she had to reach a larger audience to be successful. “Helping couples make beautiful memories is what I love doing, and I wanted more people to know about my business. That’s why I decided to build a website.”
I was surprised how easy it was to get my website up and running through Google’s online program.
Christine heard about Google’s Montana Get Your Business Online program on her local evening news and she decided to give it a try. “I was surprised how easy it was to get my website up and running through Google’s online program,” says Christine.
Within the first few weeks of publishing her site, www.wannersweddings.com, Christine received over 100 hits and about 50% more customer inquiries. She’s now working with thirteen new couples to plan their weddings, which will account for approximately 30% of her expected annual business. “I love my job and having a website has made a real difference in my business,” says Christine.
Nautical Mile Book Series
Nautical Mile downloads skyrocket from five to over 10,000 thanks to the website.
After years of casually writing stories for her four children, Donna McCartney’s husband, Brent, encouraged her to write stories professionally. In 2010, she did just that and published her first book for 3rd through 5th graders called Salty Summer. Unfortunately, sales of her book were small (around five sold total) due to a lack of marketing and promotion. Brent and Donna took matters into their own hands and decided to launch a website to increase exposure for Salty Summer and other stories in the Nautical Mile series.
I found it incredibly easy to build the website. I love the fact that I have the freedom to update the site at any time.
Brent researched a number of free and paid website options, but ultimately chose Google’s Virginia Get Your Business Online program since it was the most user friendly. Donna launched her website, www.nauticalmilebooks.com, in just a few hours. “I found it incredibly easy to build the website,” says Donna. “I love the fact that I have the freedom to update the site at any time.”
Just a few months after publishing her website, Donna has received page views from forty-five states, thirty-five countries and six continents. Though perhaps most exciting is that she’s had over 10,000 book downloads from the site. “For a new author, the amount of exposure I’ve gotten through my website is unprecedented,” says Donna. “I’m looking forward to the next chapter in my career.”
Just Ask Creations
The Just Ask Creations website gives customers a way to easily see new designs.
After sending her son off to college and retiring from a career as a Human Resource Manager, Lauri Wallace uncovered a new passion: jewelry design. In 2007 she started Just Ask Creations after friends and family began requesting some of her pieces. Today, Lauri’s hobby has become a full-time business.
With holiday sales in mind, Lauri wanted to get her business online quickly. Her son saw a posting about Google’s Louisiana Get Your Business Online event on the Louisiana State University campus and thought it was the perfect opportunity for his mom to get her business online. In a matter of days, Lauri launched a website for her business, www.justaskcreations.com. “Building the website was simple,” says Lauri. “I’m able to manage the site and easily update it with new pieces at any time.”
Having a website has been incredibly helpful for my business and I’m looking forward to what the future will bring.
Customers have been asking Lauri for years if she has a website where they can check out her jewelry. Now, she’s able to direct them to her website where they can look at her offerings and pricing. “Having a website has been incredibly helpful for my business and I’m looking forward to what the future will bring.”
Lorraine's Oo La La
Lorraine's Oo La La increases business by 300% after getting online.
Lorraine Dunnington worked in business management for most of her career. After surviving breast cancer, she decided to change direction and focus on helping women feel beautiful. In March 2012 Lorraine launched Lorraine’s Oo La La in her hometown of South Bend, Indiana. Her company offers handmade vintage-inspired jewelry and home decorations featuring motivational quotes.
While Lorraine sold many of her items on Etsy, she wanted to increase her visibility through a professional website. She learned about Google’s Indiana Get Your Business Online program and decided to check it out. Later that week Lorraine built a website for her business, www.lorrainesoolala.com.
The website has had an incredible impact on my business.
Just a few months after launching her website Lorraine saw a 300% increase in business. In fact, she’s had such success selling her jewelry and home decor line that she has had to hire two part-time employees to help manage the business. “The website has had an incredible impact on my business,” says Lorraine. “While about 20% of my business comes from Etsy and Zazzle, my website has increased awareness and sales with little work and no money.”
With dreams to expand the business, Lorraine is in the process of developing another product line. “Having a website lets me do what I love: helping women feel beautiful.”
Protection First Idaho
Protection First Idaho increases business by 10% through its website.
Sean Sibert has worked in the home security business for nearly six years. During that time Sean has learned the nuts and bolts of the industry and eventually realized that he wanted to start his own security company. In 2012, Sean opened Protection First Idaho which installs home security systems, fire detection devices, carbon monoxide monitors and more.
It gave me the professional look I needed. I also started using Google Apps for Business that provides me and my team with professional email addresses. The program was really a one-stop-shop for my business.
Sean understood the importance of launching a website for Protection First to give the company more credibility with potential customers. He heard about Google’s Idaho Get Your Business Online program on the radio and thought it was the perfect opportunity to create a website for the business. Just a few days later, Sean launched a website for Protection First, www.protectionfirstidaho.com. “Building the website was incredibly easy,” says Sean. “It gave me the professional look I needed. I also started using Google Apps for Business that provides me and my team with professional email addresses. The program was really a one-stop-shop for my business.”
Since getting online Protection First has seen a 10% increase in business. Sean and his business partner, Rodolfo Montiel, now have five full-time employees and look forward to continued expansion. They are also very proud that their success has allowed Protection First to be involved in community charities and events.
Hipp/Kaiser-Hipp, Attorneys at Law
Hipp/Kaiser-Hipp have seen their monthly client base grow after getting online.
After twenty-five years of practicing law in Pennsylvania, husband and wife team Doug Hipp and Kris Kaiser-Hipp had experience handling most of the common legal situations individuals encounter – everything from bankruptcy proceedings to personal injury cases. One thing they hadn’t experienced, however, was striking out on their own. That changed in January of 2012 when they opened the doors to their own firm, Hipp/Kaiser-Hipp, Attorneys at Law.
“We started our own firm to give clients a more personal level of service, at a reasonable price,” says Doug. “That means providing one-on-one attention and having our clients actively participate in their legal matters.” Today, Hipp/Kaiser-Hipp provides a range of legal counsel to individuals across western Pennsylvania.
Google made it easy for us to get our business online, and we’ve already seen the results.
Doug knew that having a website would be critical to the success of their firm. When he read about Google’s Pennsylvania Get Your Business Online event, he decided to attend so he could learn how to build a new website on his own. “I knew the information I wanted our website to promote and the image I wanted it to project. That’s why I wanted to build the site on my own,” says Doug. “I didn’t know how to do it before the Google event, but using the website template, creating a site ended up being easy.”
Since launching the site, www.hippbankruptcylawyers.com, Doug and Kris’s firm has grown by an average of three new clients every month. That equates to approximately 20% of the company’s total monthly clients. “Kris and I have decades of experience each practicing law, but we didn’t have much experience on the web,” says Doug. “Google made it easy for us to get our business online, and we’ve already seen the results.”
Appliance Ambulance generates new business after launching its website.
When Travis Tucker and his wife, Serena, realized that their Shawnee, Oklahoma, community was lacking a quality in-home appliance maintenance and repair company, they didn’t look elsewhere for appliance service. They started their own business, Appliance Ambulance. With lifelong friend, Sam Cameron, as their expert technician, the trio set out to offer Shawnee residents an alternative to buying new appliances when their existing ones break down.
Travis and Serena knew that they needed an online presence in order to reach the greatest number of customers and increase business. While investigating their options, Travis learned about Google’s Oklahoma Get Your Business Online event. He decided to take advantage of the offer and soon launched their site, www.applianceambulance.org. Travis found the setup process to be quite simple and was even able to design the website himself.
Our website is helping us reach new customers and serve our existing customers better every day.
Now Appliance Ambulance is able to schedule calls directly through their website and increase their brand awareness by directing their visitors to their social networking sites.
Since launching the site in February, Appliance Ambulance has seen a 7% increase in new customers each month who say they learned about the business through the website. “We are committed to providing exceptional customer service, and our website is helping us reach new customers and serve our existing customers better every day,” says Travis. “We are thrilled with the growth we’ve seen, and we look forward to many more years of successful repair and maintenance that helps our community save money, time and resources from not replacing their appliances unnecessarily.”
Tamboora Bollywood Fitness and Dance
Tamboora Bollywood Fitness and Dance increases its customer base by going online.
Parmita Modi has been performing Indian classical dance her entire life. When she married her husband, Jaimin, the couple settled in Scottsbluff, Nebraska. Parmita had always dreamed of owning her own business, and in August 2012 her dream became a reality. She and Jaimin opened Tamboora Bollywood Fitness and Dance studio to share their passion for Indian dance.
Because Tamboora -- dance to the beat of Bollywood music -- is new to many people, Parmita and Jaimin knew they had to market the business to drive awareness and interest. Jaimin found Google’s Nebraska Get Your Business Online program while searching the web and launched a website, www.tamboora.net, through the program online. “Creating the website was very simple,” says Jaimin. “I’m able to easily update the site at any time and track how many people have visited.”
Without the website, we don’t know how we would have marketed our business.
Since getting online, Tamboora’s business has steadily increased. Parmita and Jaimin offer free classes to first-time students who sign up through the website. In the few months since they launched the website, they’ve had twenty-five new students sign up online, fifteen of those customers attend class, and six continue to dance each week. Jaimin says, “Not only does the site help us attract new customers, but it also helps us educate our community about Bollywood. Without the website, we don’t know how we would have marketed our business.”
Dahman Law, LLC
An entrepreneurial lawyer leaves the corporate world and earns 85% of his revenue from his website.
Samir Dahman worked for some of the biggest law firms in Ohio, but it wasn’t what he wanted to do. He wanted to have his own firm because he believed in a new business model for the legal industry – project based, fixed-fee engagements. His biggest obstacle? Not knowing where he could find clients.
He knew he needed a website to explain his innovative fee structures to clients and showcase the legal services he could provide. When he learned about Google’s Get Your Business Online program, everything changed.
There’s no start-up cost for getting your business online. It’s very, very low-risk.
“The Get Your Business Online campaign was the reason I started my business.”
Samir had previously worked on websites and knew they were difficult to make. But with the website builder, he found it easy to update, revise and create content on his new website, www.dahmanlaw.com. And success came even easier:
“About 85% of my revenue comes through the website.”
Teaming up with Google has helped him make a smooth transition to becoming a small business owner and achieving his dream. Samir explains how valuable it is to partner with Google: “There’s no start-up cost for getting your business online. It’s very, very low-risk.”
Rock Bottom Productions
Rock Bottom Productions increases its revenue by 10-15% after getting online.
Sometimes hitting rock bottom isn’t such a bad thing. When Doug Barker lost his job after twenty-six years in retail sales, he turned a difficult situation into one of the best opportunities of his life. He refocused on his first love: music. And he did it with his true love: his wife. Together, they started Rock Bottom Productions, a DJ and entertainment business for weddings, corporate events, and private parties.
Doug’s DJ experience started at an early age with an old radio transmitter. He and a neighborhood pal figured out how to broadcast a morning radio show for their friends, and their mix of rock and Motown quickly became a hit. He knew that entertaining would always be a dream. When Rock Bottom opened for business in 2011, that dream became reality.
To be a part of the important events in other people’s lives is truly something special. Now that I’m online I get to be a part of even more events and important moments in peoples lives.
As Rock Bottom’s reputation grew in southern New York, so did its business. However, Doug knew he needed to be online to really be successful. He just didn’t have the resources to do it. That’s when he read about Google’s New York Get Your Business Online program. “I knew the time was right to take my business to the next level,” says Doug. “And even though I’m not very technical, I was able to use the template to easily create a website.”
Doug was able to quickly build his site, www.rockbottomprods.com, and get it online. Since its launch, he’s seen a real impact on business. Rock Bottom’s revenue has increased by 10-15%, and all of the company’s new leads come through the site. “This business has always been a dream of mine,” says Doug. “To be a part of the important events in other people’s lives is truly something special. Now that I’m online I get to be a part of even more events and important moments in people’s lives.”
Just Rollin’ keeps customers up to speed since getting online.
Matt and Anne Meyer always had a passion for food. After years of dreaming about getting into the restaurant business, the couple took the plunge in June 2012 and opened a food truck, Just Rollin’, in Las Vegas. Just Rollin’ rolls gourmet eats and cultural dishes into tasty meals for its customers. The menu features everything from Lumpia (Filipino eggroll) to a Greek roll filled with ground beef, spinach, dill and feta cheese. They are also home of the original Longanisa Fries, a tower of fresh cut fries topped with sweet longanisa, pico de gallo, salsa verde, guacamole, cheese, and sour cream.
With help from technology, we’re driving our business into the future. It’s an exciting time.
As soon as Matt and Anne opened for business, they began advertising to raise awareness of Just Rollin’. When they heard about Google’s Nevada Get Your Business Online program, they didn’t think twice about checking it out. Days later, the couple launched a website for Just Rollin’, www.justrollinby.com. “While I consider myself to be computer illiterate, I was amazed at how simple it was to build our website,” says Anne. “And now that it’s up and running, it’s easy to keep our customers posted on where we’ll be parked on a given day and what our menu and weekly specials will be.”
Since getting online, business for Just Rollin’ has been thriving. In fact, they’ve received so many customers and requests for private events through their website that their business is often booked solid and even over capacity. While Just Rollin’ also keeps its social media pages updated, Anne has found the website to be the most effective way to drive awareness for the food truck and secure catering opportunities. “With help from technology, we’re driving our business into the future,” says Anne. “It’s an exciting time.”
JM Editing expands internationally with help from its new website.
Janet Michelson is an occupational therapist by profession, but when health issues prevented her from working, she needed a new hobby to fill her time. Janet’s close friend, who is an author, asked her to review some of her writing and soon realized Janet’s talent. So she suggested that she freelance edit in her spare time. With her friend’s help, Janet started JM Editing in September 2012.
After launching the business, Janet was focused on promoting her work to attract other clients. She knew the most effective way to do that would be through a website. She signed up for Google’s North Dakota Get Your Business Online program and built a website for her new business, www.jm-editing.com. Although she considers herself a novice when it comes to technology, Janet was able to set up her website easily.
As my target market has become more international, having a website is incredibly important. It has exposed my work to a global audience.
Since getting online, Janet has received visitors to her website each day, coming from around the world. “As my target market has become more international, having a website is incredibly important,” says Janet. “It has exposed my work to a global audience, and I don’t think I would have experienced the success I’m having today without it.”
Hey Cupcake increased its revenue by 30% after getting online.
When Kelly Diaz was unexpectedly laid off, she didn’t get down, she turned up the heat -- literally. Kelly always loved to bake. Growing up, baking was a past time that she shared with her mother, so she started tweaking the recipes she had learned to put her own spin on them. After perfecting her recipes, she brought a batch of cake pops to her in-laws for a tasting. “They liked them so much they asked me why I wasn’t selling them,” says Kelly. “When I couldn’t answer them, I knew I had to start.”
Having a professional website helped me be successful, and now my job is my passion
In 2010, Kelly started Hey Cupcake Bakery out of her home. In the beginning Kelly created brochures, donated cakes to charities and sold baskets of cupcakes at hair salons to get the word out about her baked goods. She had considered launching a website to help with the effort, but it was too expensive for her growing business. It wasn’t until a friend approached her about Google’s Florida Get Your Business Online event that she decided to go online. “When I heard about the event and launching a free website, I went for it!”
Kelly launched her website, www.heycupcake-bakery.com, in March 2012. It took her less than three hours to set up, publish and optimize. Since then Hey Cupcake has increased its revenue by 30%. Kelly says, “I get inquiries from the website every week. Customers call me and say they ‘Googled’ me. It’s a great feeling.”
Just two years after losing her job, Kelly has turned lemons into lemon cake and is now baking full-time. “Having a professional website helped me be successful,” says Kelly. “And now my job is my passion.”
Holley Price Interiors
Holley Price Interiors attracts new business and delights existing clients with website.
Holley Price started her interior design business 15 years ago on a shoestring budget, with just herself and a staple gun. She built her business based on positive references from past clients, but wanted to find a way to display her work for potential clients.
She realized that to reach her goals, she needed a website. Holley read about Google’s West Virginia Get Your Business Online event in the local paper. While she was initially skeptical, she decided to attend the workshop and was amazed by the seminars. In fact, she was so inspired that she launched her website, www.holleypriceinteriors.com, the same day.
I love how easily I can manage and update the content on my website.
Holley found the website templates to be extremely simple and quick to use. While she doesn’t consider herself to be computer-savvy, she was surprised to find that she can easily manage the website on her own and update the content regularly. This summer, even while on vacation, she was thrilled to find that she was able to quickly update her website with only a few clicks.
And she’s been very happy with the results. Three new clients have found Holley since she launched her website. She has also re-engaged with a number of clients who want to have more work done after seeing some of her new work online. After such a positive experience, she strongly encourages other small business owners in her community to get online.
Rock Appliance Sales and Service
Rock Appliance sees a 20% surge in business after getting online.
Terry Renninger started his business 25 years ago, servicing appliances and reconditioning and selling used appliances. Terry heard about Google’s Arkansas Get Your Business Online event on the radio. He attended the event to see if there was anything new for him to learn about building an online presence.
He was surprised not only by how much more he could do be doing online, but also how easy improving his online presence could be. He created his website, www.rockappliance.com, in about an hour and found the whole process to be very simple. And he’s been delighted with the results. Since launching his website, he’s seen business increase by about 20%.
Just like everybody used to turn to the phonebook twenty years ago, everyone goes online today to research businesses.
Terry now describes his website as a great tool. “Anybody in a business that really plans on growing it and moving it forward really needs a website. I like it because my customers can get an understanding of what I do.” And he knows that it’s the key to finding new business. “Just like everybody used to turn to the phonebook twenty years ago, everyone goes online today to research businesses."
LM Video Productions
LM Video Productions gains 15 new customers after lauching its website.
Leslie Mangold has always loved capturing special moments on video. Years ago, she worked in television and fell in love with videography, but wound up changing careers and became a teacher. Eventually she decided to get back into videography, at first only on weekends and over her summer break. But in July 2012 she took the plunge and launched LM Video Productions, offering wedding and special event videography full-time.
What’s great about my website is that customers are able to search for my business or find me through other bridal websites that list my site. It’s completely changed the game for my business.
Leslie went to the New Jersey Small Business Administration to get help with her business licenses and registration. While she was there, she learned about Google’s upcoming New Jersey Get Your Business Online workshop. Leslie thought this was the perfect opportunity for her to promote her new business. She attended the Google workshop days later and had her website, www.lmvidpro.com, up and running in days. “The workshop was incredibly helpful because they showed us step by step how to launch a website,” says Leslie.
In only three months she has had more than fifteen new customers find her through the website. “What’s great about my website is that customers are able to search for my business or find me through other bridal websites that list my site,” says Leslie. “It’s completely changed the game for my business.”
Dedikation365 reaches new customers and makes a statement with the help of its new website.
In June 2010, childhood friends DeMario Pickens and Chris Dabner decided to pursue their dream of starting a business together. Dedikation365 was born and the pair started selling urban-style fashion that they designed, created, and shipped out of their homes.
If you’re not online, you’re losing sales.
They created a website, but felt that it was hindering sales because it did not feel professional and potential customers did not trust submitting payment information. So DeMario investigated options to launch a new site. After hearing about Google’s Wisconsin Get Your Business Online program, he jumped at the chance to design a professional site for free. “If you’re not online, you’re losing sales,” says DeMario, emphasizing that the success of Dedikation365 relies on having a website that customers can find, use, and come back to over and over again.
Dedikation365's new site, www.dedikation365.com, launched in January 2012 and by September sales had tripled. They attribute their success to being able to reach new customers across the country and selling to them directly using the new site. From featuring local artists wearing Dedikation Clothing in music videos to showcasing new products, DeMario and Chris also use the website to convey the personality of their brand and live up to their claim, “We are not here to make a statement because we are the statement.”
Drumheller Design Studios
Drumheller Design Studios finds new customers after launching website.
Nearly three years ago Wes Drumheller decided to move to Oregon and start an architecture and interior design business with his wife, Snjezana, and fellow architect, Tom Houha. Shortly after the move they launched Drumheller Design Studios, Architecture and Interiors, LLC, which offers residential and commercial design services.
When they first started, the three founders relied on word of mouth to generate new business leads. At that point in time building a website was too costly. “We wanted to get online, but we didn’t want to pay someone else a fortune to build and maintain it for us, especially since we’re designers ourselves,” says Wes. “When I got an email about Google’s Oregon Get Your Business Online event, I decided to check it out and, when given the opportunity at the event, I jumped at the chance to design a professional website for free.”
Comparing the time and economic investment to the return, it’s been the best tool we’ve used to get our name out there hands down.
After attending the event in March 2012, Wes launched Drumheller Design Studios, Architecture and Interior’s first website. “It was very easy to create,” says Wes. The team is now able to showcase pictures of previous design projects, provide a company description, and list their personal bios on the website for potential new clients to browse. Perhaps the trio’s favorite part of the website is that they no longer have to carry around heavy paper portfolios when meeting with clients. Now, they can easily share examples of their work locally and around the country.
Since publishing www.columbiacountyarchitect.com in April, the company has been contacted through their website by several potential new clients and are now working with local entrepreneurs to build a new event space. “It’s exciting to already have a new project come through our website,” says Wes. “And with four new clients coming on board over the last year, that’s a quarter of our new business!”
Wes and team are now looking forward to continued growth. “I can’t wait to see what else we can get through our website,” says Wes. “Comparing the time and economic investment to the return, it’s been the best tool we’ve used to get our name out there hands down.”
Louisville Quartet connects with customers by showcasing their musical offerings online.
The members of Quartet Louisville were looking to save money. Their passion is music, and though they already had a website, they didn’t have the equipment, expertise, or time to update the site. As Robin Chappars, a member of Quartet Louisville, describes, “It was fairly static.” So she was delighted that there was a workshop where they could use a template to choose the design of their site and could easily add pictures and their musical selections.
“Now we have control of the site and the program is so good, anyone can learn how to have a website. That’s the most exciting thing.”
The website is the only advertising we do.
Their new website, www.quartetlouisville.com, connects them with their customers, both old and new, and has simplified how they receive bookings and customer inquiries. “We really love what we’re doing. The website is the only advertising we do. We went to the workshop to save money, but discovered that it was so much more than that.” One of Robin’s favorite aspects? That customers can now actually hear samples of their music. “When people hear us on the web and tell us that’s why they chose us for their special event, that’s magical.”